Ford Motor Company: Tweeting Kuga
With a technology that had not previously been used in Sweden, the car will itself communicate and interact with their audience at Stockholm Central Station - via Twitter.
The new Ford Kuga Titanium X will be parked at Stockholm Central Station and by itself communicate on Twitter. Sensors placed on the car register what passers-by and onlookers do around the car, and the information is used to communicate different messages back and via a TV screen next to the car, and partly to Twitter account @TweetingKUGA. There, the listener / viewer also can continue its communication with the car.
The car will also tell you other things, such as what it's like to stand inside the Central Station - is it crowded? Is it hot inside the station? What about at night?
Advertising Agency: Havelle