Pepsi: Interactive Vending Machine

Soccer's World Cup, one of the most-watched sporting events in the world, is set to kick off in just over a month, and Pepsi today kicked off a new interactive digital signage vending experience for football fans around the world.

Combining interactive digital signage and gamification, the new Pepsi #FUTBOLNOW Interactive Vending Machine combines motion-sensor technology to issue a challenge to fans from the 2014 Pepsi all-star football squad — Robin van Persie, David Luiz, Sergio Ramos, Sergio Agüero, Jack Wilshere and Leo Messi — to move like the pros and show off their style to be rewarded with a free Pepsi.