Apotek Hjärtat: Blowing in The Wind
Pharmacy blows life into a digital screen To introduce a new line of hair products, the pharmacy Apotek Hjärtat decided to give the subway commuters in Stockholm a bit of a surprise: Åkestam Holst equipped the digital screens on the platform with ultra sonic sensors – smart little devices that abled to monitor the train’s arrival. Upon arrival the short filmclip on the screen changed, from beauty pic to hair blowing in the wind. A schampoo truly bringing hair to life.
Advertiser: Apotek Hjärtat
Advertising Agency: Åkestam Holst, Sweden