Europ Assistance: Protect your life

In order to promote its new product “Protect your life“, insurance company Europ Assistance launched an ambient marketing campaign in downtown Milan. A real size submarine emerging from the ground and a crashed car were set up on busy Mercanti Street. Actors dressed as policemen, sailors and scuba divers were also part of the performance, giving passers-by the impression that they were in the middle of a disaster film scene.