Coca-Cola: Unlock the 007 in you. You have 70 seconds!
Coke Zero challenged unsuspecting train passengers to unlock the 007 in them for their chance to win exclusive tickets for the new James Bond movie SKYFALL. However, the exclusive tickets weren't free. People had to go the extra mile and unlock their inner 007 in less than 70 seconds to win.
Advertising Agency: Duval Guillaume NV, Belgium