MISEREOR: The Power of a Coin
"The Power Of A Coin" -- a billboard that has been redesigned to be an interactive donation box. When 2 euros are donated directly on the billboard, the various MISEREOR aid projects visually come to life. A built-in camera takes a photo of the donor, which he can post on Facebook and then share information about the promotion. This enabled MISEREOR to start up a dialogue with people online too.
Advertiser: Bischoefliches Hilfswerk MISEREOR e.V.
Advertising Agency: Kolle Rebbe GmbH