Molson Canadian: The Beer Fridge

Rethink Canada took a Molsons beer fridge and placed it all around Europe. There was only one way to open it - you needed a Canadian passport. For 10 days, the fridge travelled across Europe, popping up in locations big and small, searching for Canadians to open it. Along the way, the fridge captured the imagination of on-lookers wanting to see what was inside. Of course, once a Canadian was found with passport in hand, all was revealed â The fridge was full of Molson Canadian.
Advertiser: Molson Canadian
Advertising Agency: Rethink Communications