Anar Foundation: An Outdoor Ad You Won’t See But Kids Will

Anar Foundation (Aid to Children and Adolescents at Risk) has recently launched a new ad that has a different message for kids and a different message for adults. Anar Foundation is a Spanish child-advocacy organization. Kids under the 4’3 are able to see a message only visible to them and not the adult with them. The idea behind the outdoor ad is simple: ”If somebody hurts you, phone us and we’ll help you.” The ad is using lenticular panels which can portray two different images at once.
Advertising Agency: Grey Spain