Nissan: Guinness World Records™ Title For The Largest Illuminated Indoor Advertising Sign

Nissan’s powerful and global brand campaign has set a new Guinness World Records achievement at Dubai International. Mr. Paul O’Neill, vice-president of Guinness World Records, officially recognised Nissan’s backlit indoor advertising sign as the largest of its type in the world. With an external frame measuring 28m by 6.21m with a surface area of 174m2, and 183 024 white LEDs it was unveiled with the latest Nissan ‘What IF_’ campaign artwork which weights 100kg. Over 3500 man hours were required for the installation on site.